Jackfruit, as research suggests, is a good source of potassium, vitamin C, and dietary fiber. Furthermore, the compounds present in the seeds and flesh of the fruit help prevent and cure several diseases.
The Jackfruit Company is a plant-based company that uses the yellow-colored fruit as the core ingredient of its products.
“The Jackfruit Company is a 100% plant based company with jackfruit being the core ingredient. A versatile superfood, high in antioxidants, vitamins & minerals with a unique texture similar to pulled meat. We were tasked with creating a unique positioning, tone of voice, brand identity and packaging for this relatively unknown fruit meal solution.”
The Jackfruit Co approached Crombie Creative, a South African branding agency, to create packaging illustrations that would highlight the brand’s superfood status.
“We created stylescapes to reflect the brands authentic, natural and healthy attributes and from there created the brands identity to be playfully challenging, up-beat and positive.
The ‘really super food’ positioning line reflects the brands status as a superfood while encouraging trial by stating how ‘super’ the product is. The packaging is colorful and fun while retaining an authentic, natural and delicious feel.”