Strategic design agency JDO has crafted a striking visual identity for Cucina Moderna™, a super-premium range of pasta sauces from Mizkan America. This stylish and vibrant identity is set to disrupt the category, offering a culinary experience that celebrates the evolution of Italian cuisine.
Cucina Moderna is designed by visionary chefs who dare to reimagine Italian cuisine, infusing tradition with imaginative twists. The brand invites aspiring at-home cooks to elevate their culinary skills and experiment with flavors to create exciting new meals. Launched in June at key strategic regional retailers, the brand is set to go national in October at Target Supercenters and Albertson’s stores.
In their assignment to create an ultra-premium visual identity that resonates both on and off pack, JDO has skillfully captured the essence of modern Italian cooking while paying due respect to the rich heritage of Italian cuisine.
The Cucina Moderna world is joyful and unexpected, bursting with taste appeal and style. The brand’s bold logo, derived from a contemporary Italian font, signifies craftsmanship and represents the bustling kitchen countertop where culinary magic unfolds. The red dot signifies the modern chef, expertly transforming high-quality ingredients into exquisite Italian cuisine.
The combination of vivid hues with delicate pastels creates a dynamically modern palette. Sleek, contemporary typefaces infuse a dash of modernity, while the ingredients exude vitality and excellence, as though meticulously curated by a master chef. This balance between authenticity and artistry amplifies the overall appeal.
“Cucina Moderna aims to shake up the category, but instead of dismissing tradition, we’re pushing it forward in a delicious new direction,” says Andy Briscoe, Creative Director at JDO. “The visual identity mirrors this blend of respect and innovation. The Cucina Moderna logo acts like a bullseye to grab the attention of the modern consumer while also representing the brand’s dedication to creating exceptional Italian cuisine.”
Anya Dange, Director of Innovation at Mizkan America, says, “Cucina Moderna is genuinely game changing, poised to create waves in the category. Its inspired take on Italian cooking is bound to become a kitchen essential across the country,” She added, “JDO’s exquisite design masterfully connects the dots between upholding traditions and rejoicing in the contemporary world of Italian cuisine with a lively style and confident attitude.”
New Cucina Moderna sauces are available in four chef-crafted varieties including: Robust Marinara and Fire Roasted Vodka (20 oz.), as well as Creamy Alfredo and Peppercorn Cream (15.5 oz.). At a recommended retail price of $7.99, these delicious new sauces will be available in the U.S. at grocery, retail and mass stores nationwide in October.
