CF Napa Brand Design, a California-based creative agency, worked closely with William Heritage Winery to redesign the packaging of its Jersey Wine Collection. The wines include seasonal favorites: Sugar Plum, Sangria, and Caramel Apple.
The packaging needed to “maintain the brand’s signature brazenness” along with looking premium. CF Napa used saturated color palettes tailor-made for each variety of wine.
“Jersey Red: Ripe and juicy with flavors of ripe raspberry and Concord jam.
Jersey White: Crisp and refreshing with flavors of peaches, apples, and sliced melon.
Jersey Peach: Bright and refreshing with flavors of candied peach, citrus, and honeysuckle.
Jersey Blue: Soft and deliciously fruity with flavors of violet candy and blueberry sorbet.
Jersey Sangria: A deliciously refreshing red wine blend with flavors of cherry and blackberry blended with orange and lemon-lime citrus.
Jersey Caramel Apple: Flavors of red delicious apple, cinnamon, golden pie crust, and melted caramel.
Jersey Sugar Plum: Candy-sweet and jam-packed with ripe plum flavor.”
The design agency also created unique illustrations for each flavor to maintain SKU differentiation.
“The New Jersey wordmark was printed in a clean white to contrast the vibrant labels and make the brand name pop. A seal was developed to unify the wines within the family while being flexible enough to denote the special seasonality of limited-release wines. A white seal with ‘Premium Quality’ and ‘Award-Winning’ denoted the year-round wines while the seasonal sported a gold foil version with ‘Seasonal Selection’ and ‘Limited Release’.”