Designed by: PepsiCo Design & Innovation
Country: United States

Jersey Wine Packaging Design

Designed by: CF Napa Brand Design | Country: US

CF Napa Brand Design, a California-based creative agency, worked closely with William Heritage Winery to redesign the packaging of its Jersey Wine Collection. The wines include seasonal favorites: Sugar Plum, Sangria, and Caramel Apple.

The packaging needed to “maintain the brand’s signature brazenness” along with looking premium. CF Napa used saturated color palettes tailor-made for each variety of wine.

Jersey Red: Ripe and juicy with flavors of ripe raspberry and Concord jam.

Jersey White: Crisp and refreshing with flavors of peaches, apples, and sliced melon.

Jersey Peach: Bright and refreshing with flavors of candied peach, citrus, and honeysuckle.

Jersey Blue: Soft and deliciously fruity with flavors of violet candy and blueberry sorbet.

Jersey Sangria: A deliciously refreshing red wine blend with flavors of cherry and blackberry blended with orange and lemon-lime citrus.

Jersey Caramel Apple: Flavors of red delicious apple, cinnamon, golden pie crust, and melted caramel.

Jersey Sugar Plum: Candy-sweet and jam-packed with ripe plum flavor.”

Jersey Wine Packaging Design
Jersey Wine Packaging Design
Jersey Wine Packaging Design
Jersey Wine Packaging Design

The design agency also created unique illustrations for each flavor to maintain SKU differentiation.

The New Jersey wordmark was printed in a clean white to contrast the vibrant labels and make the brand name pop. A seal was developed to unify the wines within the family while being flexible enough to denote the special seasonality of limited-release wines. A white seal with ‘Premium Quality’ and ‘Award-Winning’ denoted the year-round wines while the seasonal sported a gold foil version with ‘Seasonal Selection’ and ‘Limited Release’.”



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Designed by: PepsiCo Design & Innovation
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Jersey Wine Packaging Design

4

Designed by: CF Napa Brand Design | Country: US

CF Napa Brand Design, a California-based creative agency, worked closely with William Heritage Winery to redesign the packaging of its Jersey Wine Collection. The wines include seasonal favorites: Sugar Plum, Sangria, and Caramel Apple.

The packaging needed to “maintain the brand’s signature brazenness” along with looking premium. CF Napa used saturated color palettes tailor-made for each variety of wine.

Jersey Red: Ripe and juicy with flavors of ripe raspberry and Concord jam.

Jersey White: Crisp and refreshing with flavors of peaches, apples, and sliced melon.

Jersey Peach: Bright and refreshing with flavors of candied peach, citrus, and honeysuckle.

Jersey Blue: Soft and deliciously fruity with flavors of violet candy and blueberry sorbet.

Jersey Sangria: A deliciously refreshing red wine blend with flavors of cherry and blackberry blended with orange and lemon-lime citrus.

Jersey Caramel Apple: Flavors of red delicious apple, cinnamon, golden pie crust, and melted caramel.

Jersey Sugar Plum: Candy-sweet and jam-packed with ripe plum flavor.”

Jersey Wine Packaging Design
Jersey Wine Packaging Design
Jersey Wine Packaging Design
Jersey Wine Packaging Design

The design agency also created unique illustrations for each flavor to maintain SKU differentiation.

The New Jersey wordmark was printed in a clean white to contrast the vibrant labels and make the brand name pop. A seal was developed to unify the wines within the family while being flexible enough to denote the special seasonality of limited-release wines. A white seal with ‘Premium Quality’ and ‘Award-Winning’ denoted the year-round wines while the seasonal sported a gold foil version with ‘Seasonal Selection’ and ‘Limited Release’.”

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