Designed by: PepsiCo Design & Innovation
Country: United States

John Sleeman Presents Series

1 Minute Read

Designed by Dossier Creative | Country: Canada | Fonts used: Custom Script (Sunderland), Beaufort, Futura, Univers Ultra

“Sleeman Breweries is one of Canada’s largest and oldest breweries; dating back to 1834 when John H. Sleeman established himself as a master brewer and a malter in Ontario. All natural ingredients and attention to quality have been the Sleeman hallmarks for five generations. Our challenge was to rebrand the John Sleeman Presents premier line of packaging – Fine Porter and Indian Pale Ale – to commemorate the founding father’s achievements and to reflect the brands time tested values of craftsmanship and brewing excellence. Our unique bottle and package design – a blend of old world and new world cues – not only reflects the sophistication and tradition of Sleeman, but also seemlessly ties in with the entire brand family. The clean and fresh design invites you to sample a historic and proudly Canadian beer of yesterday.”

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Designed by: PepsiCo Design & Innovation
Country: United States

John Sleeman Presents Series

1 Minute Read

Designed by Dossier Creative | Country: Canada | Fonts used: Custom Script (Sunderland), Beaufort, Futura, Univers Ultra

“Sleeman Breweries is one of Canada’s largest and oldest breweries; dating back to 1834 when John H. Sleeman established himself as a master brewer and a malter in Ontario. All natural ingredients and attention to quality have been the Sleeman hallmarks for five generations. Our challenge was to rebrand the John Sleeman Presents premier line of packaging – Fine Porter and Indian Pale Ale – to commemorate the founding father’s achievements and to reflect the brands time tested values of craftsmanship and brewing excellence. Our unique bottle and package design – a blend of old world and new world cues – not only reflects the sophistication and tradition of Sleeman, but also seemlessly ties in with the entire brand family. The clean and fresh design invites you to sample a historic and proudly Canadian beer of yesterday.”

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