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Curating the very best packaging design

Johnnie Walker Directors Blend

March 23, 2013 | 10 Comments

Designed by LOVE | Country: United Kingdom

“There are some things that money just can’t buy. The Johnnie Walker Directors Blend is one of them. Created annually by Johnnie Walker Master Blender, Jim Beverage, the exclusive Directors Blend isn’t available for sale, instead it is given out as “a personal gift to esteemed friends” of Johnnie Walker. Every year a unique edition is produced. Throughout the course of this year, Diageo will gift 504 individually numbered bottles of the 2012 edition.

In keeping with tradition, the bottle for the Directors Blend is designed by one of Diageo’s design partners; creative agency, LOVE was invited to design the bottle for the 2012 Blend. Instead of using the label to describe the contents of the bottle, LOVE chose to use it to celebrate the recipient of the Blend, drawing inspiration from Johnnie Walker’s Keep Walking philosophy.”

“Gavin Pike, global brand director for Johnnie Walker at Diageo explains: “LOVE composed a series of poetic toasts in celebration of the character of those individuals who might receive a bottle. The labels have been created with an attention to detail and craftsmanship that reflects the quality of the whisky.”


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10 Responses to “Johnnie Walker Directors Blend”

  1. Mark Rebhan
    June 3rd, 2013 @ 6:13 pm

    Not a sip gone wanting, I promise ye Lord.

  2. Tans
    July 16th, 2013 @ 2:22 am

    I love it.
    I want a bottle. Please

  3. pasquale
    December 29th, 2013 @ 11:46 am

    salve sono un collezionista, e vorrei sapere se esiste la white label e quanto costa,grazie.

  4. Allan M Nicol
    March 30th, 2014 @ 12:35 pm

    Good Day.

    I was recently given a bottle of Johnnie Walker 2009 Whisky Directors blend.

    I was hoping you’d be able to give me a rough idea of how much I could pass it on for as alas, despite the endless thoughts, I’m simply not a whisky drinker and would therefore prefer to let someone who would appreciate it more, savour it.

    Kind Regards,

    Allan M Nicol

  5. Nick
    April 24th, 2014 @ 3:25 am

    Allan, please contact me, i would be interested in buying the bottle from you.


  6. Rich Miller
    April 28th, 2014 @ 3:26 pm

    Allan, please contact about your bottle of Scotch, VERY INTERESTED in buying it from you.
    All the best,


  7. michael
    November 8th, 2014 @ 11:35 pm

    Hi l have a Johnnie walker bottle dating 1820 it is a figure of a man the cap is his top hat

  8. michael
    November 8th, 2014 @ 11:38 pm

    It was had down through the family

  9. Evelyn Talavera
    August 24th, 2015 @ 5:01 pm

    Donde en puerto rico consigo esta edición

  10. Cest La Vibe
    September 17th, 2015 @ 12:46 am

    The Scotch would be immaculate, but the bottle is better.

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Lovely Package

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