Located in the heart of Leszno, Poland, the Jonston Distillery is a distinguished establishment known for its exclusive array of handcrafted gins. This distillery stays true to tradition by using copper distillation apparatus, reflecting its commitment to producing spirits of unparalleled quality. Each batch is a testament to Jonston’s creativity and is infused with a variety of rare botanicals sourced from around the world, offering a rich and diverse sensory experience.
When tasked with creating a visually appealing and functional packaging solution for Jonston’s newly introduced series of premixed cocktails, the aim was to design labels that would appeal to both the connoisseur and the casual observer. Drawing on the essence of Italian design principles, the result is a packaging design that highlights the intricate nuances of Jonston’s ingredients in a sophisticated yet playful presentation. This packaging design seamlessly integrates the brand’s legacy into every detail, creating a visual symphony that perfectly reflects Jonston’s philosophy.
The agency behind this innovative packaging design is FLOV, and the project is titled “Jonston’s Premixed Cocktails Italian-Inspired Packaging”. This published project, based in Poland, serves the European market with its packaging design for the food/beverage industry. The packaging design, presented in a bottle format, effectively conveys the keywords of cocktails, ready-to-drink, and spirit. The art direction credit goes to Grzegorz Chorostecki, while the graphic design was done by Natalia Ankowska.