Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United Kingdom
“Task: Brand repositioning, moving from worthy naturals to focusing on taste, passion and experience. Scope: Strategy, logo, brand identity, redesign of core product ranges, tone of voice, pack copy.”
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Dive into a world of Moroccan tradition, exquisite flavor, and elegant design with Eljanoub’s dried fruit packaging. Each box is a sensory journey, meticulously crafted to deliver an unforgettable experience.
“Cantina Pippia’s packaging redesign elevates its Vernaccia wine with an industrial/folk aesthetic. The design features strong typography, a rough paper label, and an embossed foil finish, emphasizing its Sardinian heritage and high-quality product.”
Revolt, the trailblazing brand under Truangle, unites modernity with tradition in India’s FMCG landscape. Its beverage labels sport Devanagari script, dismantling linguistic barriers and fostering a sense of pride and connection among consumers.
Explore the intersection of tradition and modernity with Kristone Craft Gin. The Illinois-based Crystal Rain Distillery has crafted a gin with a label that is a visual and tactile journey of passion, craftsmanship, and exclusivity.
Discover Steven Noble’s scratchboard woodcut style illustrations for Coca-Cola’s new line packaging labels. The vintage-inspired designs for flavors like California Raspberry and Georgia Peach are printed directly onto the glass bottles.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United Kingdom
“Task: Brand repositioning, moving from worthy naturals to focusing on taste, passion and experience. Scope: Strategy, logo, brand identity, redesign of core product ranges, tone of voice, pack copy.”
