Juniver, a simple vegetarian soft drink, is aimed at professional women. The brand name is a mix of Juni, the owner of the fictional brand, and Ver, a Latin word for truth.
Inkmark, a Bristol-based creative agency, worked on the branding and packaging designs of Juniver. From the logo to the advent calendar packaging, Inkmark’s designs were spot-on.
“The logo’s font has been altered to soften the edges and make it more user accessible. Some individual letters have also been opened to provide a more distinct feel and improve the modern appearance. The gradient utilized in the logo’s letters VER indicates the variety of current and future flavors offered. Wavy lines and soft circular backdrops have been added to the design of the background, visible only on the back of the can. While the lines indicate the flow of water, the soft circles symbolize the fizziness of the drink and contribute to the packaging’s ‘bling.’ Choosing to position the logo vertically on the product maximizes its visibility while separating itself from the competitors.”
Packaging design plays a dominant role in fostering brand awareness. In fact, the packaging usually plays the final role when a customer decides to pick one brand over the other. The packaging of Juniver is simple and attractive—a lethal combination.
Each flavor is assigned a separate color, making it easier for a customer to pick her favorite drink from the shelf. The fun typography elevates the entire look of the packaging design.
“The back of the tin can has the regular legal requirements as well as a brief summary of the brand’s characteristics. We also foresee a variety of merchandising products with a vertically positioned logo to increase brand awareness. Each flavor is represented by a separate color accent. Because the brief requested for this flavor to be the launch product, the apple and pear variation is given additional prominence.”