Lovely Package

Curating the very best packaging design


September 30, 2011 | 7 Comments

Designed by Interabang | Country: United Kingdom

Branding and packaging design for a new caffeinated water – JUST – the first of its kind available in the UK.


7 Responses to “JUST”

  1. Selektor
    September 30th, 2011 @ 8:52 am

    Really good typography!

  2. Jake Ford
    September 30th, 2011 @ 9:20 am

    I love this! So friendly, clean and natural. Where can I buy some??

  3. Trevor Woods
    September 30th, 2011 @ 11:53 am

    Is says “pure water” and “natural caffeine” on it twice, says “natural” three times. Poor copy, and nonsensical type choices playing on the old show posters “how many fonts can we fit on this one?” trend, but not doing it well. Hierarchy is screwed up, looks like the name of the product is “JUST”

    Pretty weak, looks like a student project. Three cheers for mediocrity.

  4. Somdev Dvarma
    September 30th, 2011 @ 4:13 pm

    Just my two cents but “looks like the name of the product is JUST” seems a pretty redundant comment. The name is JUST, like it says in the description. Hierarchy is bang on.

    Like the overall design, very accessible and obvious what the appeal is. Ignore the negative know nothing.

  5. Brian
    October 14th, 2011 @ 11:03 am

    Everything below “Natural Caffeine” goes a bit downhill, copy and composition alike.

    The concept is neat..would definitely make a statement on a shelf next to a bunch of clean and minimalist packaging. Is this sold in specialty stores only?

  6. Tim
    October 25th, 2011 @ 10:44 am

    I agree with Trevor. Pure Water and Natural Caffeine need to be the first things you see. Right now, Pure Water is the lightest type on this thing.
    Just… too much going on. Do you really need to say zero calories and 100% natural if it is Pure Water?
    And, really, it is not pure water if caffeine has been added to it.

  7. James
    December 7th, 2011 @ 7:12 am

    @Tim …..And, really, it is not pure water if caffeine has been added to it.

    That’s why it says Pure Water WITH Natural Caffeine

    It’s not claiming to be solely pure water, just natural

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Lovely Package

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