The Kamea Selection is a premium brand from Kamea Winery. The idea behind creating new illustrations was to upgrade the existing design and enhance the luxurious feel of the product.
“We did not want to change completely the existing wine label design. We were looking for an upgrade that preserves the main composition and character of the existing labels but at the same time one that would make them look more serious and luxurious.
This is how we came up with the idea to pay some extra attention to the materials that we used.”
Kamea Winery partnered with The Labelmaker, a Sofia-based branding agency, to upgrade the existing packaging design. The new design created by the branding agency includes two layers of paper that enhance the look and feel of the product.
“The new design consists of two layers of paper assembled in one label which is new awesome feature delivered by my friends from Dagaprint. The background label is printed on black pulp soft touch paper while the front label is printed on thicker metal foil with very strong and visible sculpted embossing. I also added some hand-made shades around the embossed zones in order to make them pop out even more.”