Designed by: PepsiCo Design & Innovation
Country: United States

Kimtech

2 Minutes Read

Designed by Grain Creative | Country: Australia

“Kimberly Clark Professional is the world leader in commercial grade surface preparation products. Kimtech and Wypall products service healthcare, commercial kitchen, laboratory and aviation among others. They tasked Grain Creative to review their positioning in the aviation industry and tailor products to engineers and maintenance staff working in and around aircrafts.”

“Grain Creative developed a strong, bold and consistent packaging solution. This re-design improved the overall brand architecture, better stand out and immediacy of task recognition.

Steve Borengasser, Platform & Market Segment Leader of Asia-Pacific stated: Making sure you’re using the right product can be especially critical in aviation where the product is specificed by an engineering-approved work process. So we use bold colors and abbreviations as devices to help them remember. Just like building designers use them to help customers remember where they parked their car.”

“Also about progress with the bundle. The design has done exactly what we hoped it would do. It has created excitement with our sales and marketing teams and with customers. They see it as proof that we are speaking the language of aviation and investing in innovation for their unique industry. Instead of pushing it to customers we have customers contacting us and asking for it – often in regions where we haven’t launched it yet!”

Popular designs

Graphic-ExchanGE Coasters

Designed by Fabien Barral | Country: France “The first idea was to create coasters as a self promotion, but as people really

Eve White – New You EP

Designed by Contentmissing | Country: Germany “Following the Swiss import from Crowdpleaser, the 2nd release from Eve White is now available on

Student Work – Colin Dunn

Designed by Colin Dunn | Country: United States “As part of a larger branding project, I handmade a burlap coffee bag, carryout

Designed by: PepsiCo Design & Innovation
Country: United States

Kimtech

2 Minutes Read
lovely-package-kimtech1

Designed by Grain Creative | Country: Australia

“Kimberly Clark Professional is the world leader in commercial grade surface preparation products. Kimtech and Wypall products service healthcare, commercial kitchen, laboratory and aviation among others. They tasked Grain Creative to review their positioning in the aviation industry and tailor products to engineers and maintenance staff working in and around aircrafts.”

“Grain Creative developed a strong, bold and consistent packaging solution. This re-design improved the overall brand architecture, better stand out and immediacy of task recognition.

Steve Borengasser, Platform & Market Segment Leader of Asia-Pacific stated: Making sure you’re using the right product can be especially critical in aviation where the product is specificed by an engineering-approved work process. So we use bold colors and abbreviations as devices to help them remember. Just like building designers use them to help customers remember where they parked their car.”

“Also about progress with the bundle. The design has done exactly what we hoped it would do. It has created excitement with our sales and marketing teams and with customers. They see it as proof that we are speaking the language of aviation and investing in innovation for their unique industry. Instead of pushing it to customers we have customers contacting us and asking for it – often in regions where we haven’t launched it yet!”

Previous
Next