Designed by: PepsiCo Design & Innovation
Country: United States

KIT NUT Is More Than A Nut!

Designed by: Ali Banishoraka | Country: Iran

Founded in Iran, Kit Nut is a new food brand that focuses on selling nuts to Generation Z. As per the research conducted by the production wing of the new food brand, the target market was intelligent, outgoing, and fast but had a short attention span. The in-house production team concluded that the best way of attracting the target market was to avoid any complexity in their marketing campaign.

Among various challenges that the new company faced was Iran’s internal policies which presented itself as a major roadblock, delaying the production process. While very little could be done about the domestic laws of the land, Kit Nut devised unique branding ideas to attract the target market.

KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!

The food brand used minimal design elements to attract the target market. Furthermore, the company implemented the brand tagline, “Kit Nut is more than a nut,” to highlight the product. Each package comes with the company motto interestingly twisted to highlight the product. For example, a packet of pistachio comes with the line ‘This is more than a Pistachio’ imprinted on it.

The combination of the brand tagline and sharp colors set the brand apart from its competitors. Customers are easily attracted to the packaging when it sits on the shelves. A customer is first captivated by the color, followed by the brand tagline.

The food brand found its way to the GulFOOD Exhibition, Dubai, after the realization of the project in 2020.

Get the latest packaging design inspiration in your inbox:

Popular designs

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

Far Out Bar

Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved

Burma Love Rebrand

Love at First BiteAs an extension of the Burma Superstar restaurant in San Francisco, Burma Love Foods gives diners an opportunity to

Designed by: PepsiCo Design & Innovation
Country: United States

KIT NUT Is More Than A Nut!

7-kitnut-world-brand-design

Designed by: Ali Banishoraka | Country: Iran

Founded in Iran, Kit Nut is a new food brand that focuses on selling nuts to Generation Z. As per the research conducted by the production wing of the new food brand, the target market was intelligent, outgoing, and fast but had a short attention span. The in-house production team concluded that the best way of attracting the target market was to avoid any complexity in their marketing campaign.

Among various challenges that the new company faced was Iran’s internal policies which presented itself as a major roadblock, delaying the production process. While very little could be done about the domestic laws of the land, Kit Nut devised unique branding ideas to attract the target market.

KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!
KIT NUT Is More Than A Nut!

The food brand used minimal design elements to attract the target market. Furthermore, the company implemented the brand tagline, “Kit Nut is more than a nut,” to highlight the product. Each package comes with the company motto interestingly twisted to highlight the product. For example, a packet of pistachio comes with the line ‘This is more than a Pistachio’ imprinted on it.

The combination of the brand tagline and sharp colors set the brand apart from its competitors. Customers are easily attracted to the packaging when it sits on the shelves. A customer is first captivated by the color, followed by the brand tagline.

The food brand found its way to the GulFOOD Exhibition, Dubai, after the realization of the project in 2020.

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: