Designed by: PepsiCo Design & Innovation
Country: United States

La Tomatina

Updated on July 26th, 2011  |  
1 Minute Read

La Tomatina

Designed by Chris Cavill | Country: United Kingdom

“Pitched advertising campaign for the world’s largest tomato festival La Tomatina, situated in Bunol, Spain. The campaign targets the audience by a series of guerilla advertising and direct mail. The promotional pack contains a squishy rubber tomato, which reveals the festival logo once stretched (conceptually giving the viewer an insight to the festival). The container for the promotional item is designed in the style of paint packaging and plays on the phrase ‘paint the town red’.”

La Tomatina

La Tomatina

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Designed by: PepsiCo Design & Innovation
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La Tomatina

1 Minute Read
lovely-package-la-tomatina1

La Tomatina

Designed by Chris Cavill | Country: United Kingdom

“Pitched advertising campaign for the world’s largest tomato festival La Tomatina, situated in Bunol, Spain. The campaign targets the audience by a series of guerilla advertising and direct mail. The promotional pack contains a squishy rubber tomato, which reveals the festival logo once stretched (conceptually giving the viewer an insight to the festival). The container for the promotional item is designed in the style of paint packaging and plays on the phrase ‘paint the town red’.”

La Tomatina

La Tomatina

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