Designed by: PepsiCo Design & Innovation
Country: United States

Lace Queen

1 Minute Read

“People often cover something they cherish with beautiful lace to protect it without obscuring it. With this thought in mind, the objective was to apply the look of lace to tissue box packaging and create a sense of quality and luxury. By creating a tissue box designed to look as if it has real lace covering, we introduced a fresh, new look that consumers had never seen before, successfully attracting attention and capturing their interest.”

Designed by BAU Advertising Office.

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Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Lace Queen

1 Minute Read

“People often cover something they cherish with beautiful lace to protect it without obscuring it. With this thought in mind, the objective was to apply the look of lace to tissue box packaging and create a sense of quality and luxury. By creating a tissue box designed to look as if it has real lace covering, we introduced a fresh, new look that consumers had never seen before, successfully attracting attention and capturing their interest.”

Designed by BAU Advertising Office.

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