Designed by: Mariana Beck | Country: Brazil
Did you know Papilio Montrouzieri is known for its thin blue muslin wings mixed with black? The name Lady Papily is related to this elegant-looking butterfly.
Just like the beautiful butterfly, Lady Papily is a mysterious, bohemian, and enigmatic lady. The lady has the power to attract, engage and intrigue with her look. The eyes are known to be the window of the soul. It is said that the eyes always reveal the truth, which is why Lady Papily hides her beautiful eyes behind the Papilio Montrouzieri.
And just like the mysterious Lady Papily on the packaging, the drink attracts, intrigues and involves you.
The packaging
The primary focus behind the branding and packaging of Lady Papily is to visually communicate the mysterious and enigmatic personality of the brand.
The selection of colors, along with the multilayered illustrations, is breathtaking. Lady Papily and her hidden face are the focal points of the design.
“She is a sweet and serene Lady, but she generates a lot of curiosity because she always keeps an enigma of her own, thus creating a dance of desire, mystery, and sophistication.”
