Designed by: PepsiCo Design & Innovation
Country: United States

Lee Never Wasted

1 Minute Read

Designed by Happy | Country: India

“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.

To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”

Popular designs

Inkwell

Designed by Mash | Country: Australia | Fonts used: Priori Sans “Inkwell approached Mash to rejuvenate their wine packaging and brand identity.

Kent Brushes

Designed by Kent | Country: United Kingdom “Kent is the world’s oldest brush manufacturer, and luckily seen by most as the world

Au Yeah!

Designed by Estudio Mllongo | Country: Spain “Au Yeah!, a valencian beer with an american style, dixie inspiration, texas beer hops and an authentic

Food that's every bit as simple as a hunter on
Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Lee Never Wasted

1 Minute Read

Designed by Happy | Country: India

“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.

To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”

Previous
Next