Introducing EWAN’S CUT: The Ewan McGregor 26-year-old single malt whisky.
In 1998 Ewan McGregor opened the Isle of Arran Distillery at Lochranza, Scotland. As a thank you, he was gifted an ex-sherry hogshead cask of single malt whisky. The cask was laid down at the distillery. And the precious liquid inside began its 26-year journey to maturation.
Cut to 2024. And this rare whisky is ready for the world. 240 bottles of 26-year-old single malt, drawn from Ewan’s original cask. But it needed a name. Cue The Leith Agency. We called it Ewan’s Cut: a ‘cut’ of whisky like no other for a Scottish movie icon like no other. Yet, that still wasn’t the final act; we also needed a label design fit for such an exclusive release of whisky…
So it was that the Leith Agency wrote 240 bespoke labels. Each one a uniquely copywritten script, inspired by Ewan’s life and work (featuring in such iconic roles as Trainspotting and Star Wars) and the life of the cask itself. Each of the 240 bottle labels reads like a mini film script, with no two labels alike, making every numbered label a one-off – a collector’s item.
Design-wise, each individual label is an exercise in crafted typography. All 240 are laid out in strict film script formatting – featuring shot set-ups, italicised SFX and differing idiosyncratic dialogue, associated with Ewan’s oeuvre, his life, and the life of the whisky. And each ‘script’ is printed on chalk white Fasson Cotton Touch stock to represent clean white sheets of typewriter paper, completed with clear gloss machine varnish clapperboard marque representing the apostrophe in ‘EWAN’S’.
Now, 150 of those original 240 bottles of Ewan’s Cut are being auctioned for his chosen charity, CHAS (Children’s Hospices Across Scotland); 24 of those hand-signed by Ewan himself. They’ll be auctioned by Whisky Auctioneer, the world’s leading online whisky auction, on the 27th of September. You can explore all the labels at www.ewans-cut.com. And pick which you’d bid for…
The ‘Ewan’s Cut’ labels were designed by Rob Petrie (Head of Design at Leith) and written by Colin Montgomery (Senior Copywriter at Leith).
Sláinte.
