Designed by: PepsiCo Design & Innovation
Country: United States

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

1

Introducing EWAN’S CUT: The Ewan McGregor 26-year-old single malt whisky.

In 1998 Ewan McGregor opened the Isle of Arran Distillery at Lochranza, Scotland. As a thank you, he was gifted an ex-sherry hogshead cask of single malt whisky. The cask was laid down at the distillery. And the precious liquid inside began its 26-year journey to maturation.

Cut to 2024. And this rare whisky is ready for the world. 240 bottles of 26-year-old single malt, drawn from Ewan’s original cask. But it needed a name. Cue The Leith Agency. We called it Ewan’s Cut: a ‘cut’ of whisky like no other for a Scottish movie icon like no other. Yet, that still wasn’t the final act; we also needed a label design fit for such an exclusive release of whisky…

So it was that the Leith Agency wrote 240 bespoke labels. Each one a uniquely copywritten script, inspired by Ewan’s life and work (featuring in such iconic roles as Trainspotting and Star Wars) and the life of the cask itself. Each of the 240 bottle labels reads like a mini film script, with no two labels alike, making every numbered label a one-off – a collector’s item.

Design-wise, each individual label is an exercise in crafted typography. All 240 are laid out in strict film script formatting – featuring shot set-ups, italicised SFX and differing idiosyncratic dialogue, associated with Ewan’s oeuvre, his life, and the life of the whisky. And each ‘script’ is printed on chalk white Fasson Cotton Touch stock to represent clean white sheets of typewriter paper, completed with clear gloss machine varnish clapperboard marque representing the apostrophe in ‘EWAN’S’.

Now, 150 of those original 240 bottles of Ewan’s Cut are being auctioned for his chosen charity, CHAS (Children’s Hospices Across Scotland); 24 of those hand-signed by Ewan himself. They’ll be auctioned by Whisky Auctioneer, the world’s leading online whisky auction, on the 27th of September. You can explore all the labels at www.ewans-cut.com. And pick which you’d bid for…

The ‘Ewan’s Cut’ labels were designed by Rob Petrie (Head of Design at Leith) and written by Colin Montgomery (Senior Copywriter at Leith).

Sláinte.

 

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

1

Agency: The Leith Agency

Agency URL: www.leith.co.uk

Instagram: https://www.instagram.com/theleith

Facebook: https://www.facebook.com/theleith

Brand: EWAN'S CUT

Country: GB

Work Category: Published Work

Designer: Rob Petrie and Colin Montgomery

Client: Ewan McGregor and Isle of Arran Distillery

Client URL: https://www.arranwhisky.com/

The Leith Agency

Get the latest packaging design inspiration in your inbox:

Popular designs

Far Out Bar

Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved

The Bra Guru

Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

Burma Love Rebrand

Love at First BiteAs an extension of the Burma Superstar restaurant in San Francisco, Burma Love Foods gives diners an opportunity to

Designed by: PepsiCo Design & Innovation
Country: United States

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

1
Ewans-Cut-Bottle-Crop-2-4

Introducing EWAN’S CUT: The Ewan McGregor 26-year-old single malt whisky.

In 1998 Ewan McGregor opened the Isle of Arran Distillery at Lochranza, Scotland. As a thank you, he was gifted an ex-sherry hogshead cask of single malt whisky. The cask was laid down at the distillery. And the precious liquid inside began its 26-year journey to maturation.

Cut to 2024. And this rare whisky is ready for the world. 240 bottles of 26-year-old single malt, drawn from Ewan’s original cask. But it needed a name. Cue The Leith Agency. We called it Ewan’s Cut: a ‘cut’ of whisky like no other for a Scottish movie icon like no other. Yet, that still wasn’t the final act; we also needed a label design fit for such an exclusive release of whisky…

So it was that the Leith Agency wrote 240 bespoke labels. Each one a uniquely copywritten script, inspired by Ewan’s life and work (featuring in such iconic roles as Trainspotting and Star Wars) and the life of the cask itself. Each of the 240 bottle labels reads like a mini film script, with no two labels alike, making every numbered label a one-off – a collector’s item.

Design-wise, each individual label is an exercise in crafted typography. All 240 are laid out in strict film script formatting – featuring shot set-ups, italicised SFX and differing idiosyncratic dialogue, associated with Ewan’s oeuvre, his life, and the life of the whisky. And each ‘script’ is printed on chalk white Fasson Cotton Touch stock to represent clean white sheets of typewriter paper, completed with clear gloss machine varnish clapperboard marque representing the apostrophe in ‘EWAN’S’.

Now, 150 of those original 240 bottles of Ewan’s Cut are being auctioned for his chosen charity, CHAS (Children’s Hospices Across Scotland); 24 of those hand-signed by Ewan himself. They’ll be auctioned by Whisky Auctioneer, the world’s leading online whisky auction, on the 27th of September. You can explore all the labels at www.ewans-cut.com. And pick which you’d bid for…

The ‘Ewan’s Cut’ labels were designed by Rob Petrie (Head of Design at Leith) and written by Colin Montgomery (Senior Copywriter at Leith).

Sláinte.

 

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky

1

Agency: The Leith Agency

Agency URL: www.leith.co.uk

Instagram: https://www.instagram.com/theleith

Facebook: https://www.facebook.com/theleith

Brand: EWAN'S CUT

Country: GB

Work Category: Published Work

Designer: Rob Petrie and Colin Montgomery

Client: Ewan McGregor and Isle of Arran Distillery

Client URL: https://www.arranwhisky.com/

Explore more great package design

Get the latest on packaging design in your inbox: