Designed by: PepsiCo Design & Innovation
Country: United States

LIFEWTR Series 1

55687-158879-lifewtr-series-1-bottle-graphics-image-1

Designed by PepsiCo Design & Innovation | Country: United States

“Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside.”

55687-158879-lifewtr-series-1-bottle-graphics-image-2 55687-158879-lifewtr-series-1-bottle-graphics-image-3

PepsiCo Design & Innovation became winners of the prominent Platinum A’ Design Award.

A’ Award and Competitions are pleased to announce that the project LIFEWTR Series 1 by Erika Lenzi has been granted the famous Platinum A’ Design Award in Packaging Design Category.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

Get the latest packaging design inspiration in your inbox:

Popular designs

Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

LIFEWTR Series 1

55687-158879-lifewtr-series-1-bottle-graphics-image-1

55687-158879-lifewtr-series-1-bottle-graphics-image-1

Designed by PepsiCo Design & Innovation | Country: United States

“Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside.”

55687-158879-lifewtr-series-1-bottle-graphics-image-2 55687-158879-lifewtr-series-1-bottle-graphics-image-3

PepsiCo Design & Innovation became winners of the prominent Platinum A’ Design Award.

A’ Award and Competitions are pleased to announce that the project LIFEWTR Series 1 by Erika Lenzi has been granted the famous Platinum A’ Design Award in Packaging Design Category.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

Previous slide
Next slide
Get the latest on packaging design in your inbox: