Designed by: PepsiCo Design & Innovation
Country: United States

LIFEWTR Series 1

55687-158879-lifewtr-series-1-bottle-graphics-image-1

Designed by PepsiCo Design & Innovation | Country: United States

“Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside.”

55687-158879-lifewtr-series-1-bottle-graphics-image-2 55687-158879-lifewtr-series-1-bottle-graphics-image-3

PepsiCo Design & Innovation became winners of the prominent Platinum A’ Design Award.

A’ Award and Competitions are pleased to announce that the project LIFEWTR Series 1 by Erika Lenzi has been granted the famous Platinum A’ Design Award in Packaging Design Category.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

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Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Designed by: PepsiCo Design & Innovation
Country: United States

LIFEWTR Series 1

55687-158879-lifewtr-series-1-bottle-graphics-image-1

55687-158879-lifewtr-series-1-bottle-graphics-image-1

Designed by PepsiCo Design & Innovation | Country: United States

“Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside.”

55687-158879-lifewtr-series-1-bottle-graphics-image-2 55687-158879-lifewtr-series-1-bottle-graphics-image-3

PepsiCo Design & Innovation became winners of the prominent Platinum A’ Design Award.

A’ Award and Competitions are pleased to announce that the project LIFEWTR Series 1 by Erika Lenzi has been granted the famous Platinum A’ Design Award in Packaging Design Category.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

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