Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Jared Milam | Country: United States | Font used: P22 Constructivist Square
“Integrity Spirits announced its presence to the world with two inaugural products, Lovejoy Vodka and Lovejoy Hazelnut. Lovejoy is a vodka that stands out from the crowded liquor shelves because of its design concept. Lovejoy Vodka comes with a variety of labels, allowing customers to choose the design that fits their mood, décor, or gift situation.”
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Veesey’s dairy-free cheese packaging refresh breaks category norms, embracing bright colors and joyful design language. The brand’s new positioning, “Intolerant to boring,” aims to challenge consumer perceptions and ensure future growth.
“Developing Living Things packaging involved multiple design stages, feedback, and refinement. With extensive market research, collaboration with brand strategist Jose Debate and design agency Studio Nari, we created a strong, recognizable brand identity appealing to health-conscious, trend-setting millennials and Gen Z.”
Canadian beer brand Molson, in partnership with BrandOpus, has reignited passion for its brews with a masterbrand makeover. The new visual identity centres around a symbolic hexagon, reflecting the diversity of Canadian culture.
Introducing Ricard’s Summer 2024 limited edition bottle, a vibrant blend of retro and geometric styles by Lonsdale. Celebrating French culture, this design honors founder Paul Ricard’s avant-garde spirit from 1932.
Rock Stock by Liana Bubnova combines rock music aesthetics with culinary appeal, featuring AI-generated and hand-drawn animals in leather jackets. The grunge-styled packaging for beef, chicken, and rabbit stocks stands out with vivid, taste-specific colors.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Jared Milam | Country: United States | Font used: P22 Constructivist Square
“Integrity Spirits announced its presence to the world with two inaugural products, Lovejoy Vodka and Lovejoy Hazelnut. Lovejoy is a vodka that stands out from the crowded liquor shelves because of its design concept. Lovejoy Vodka comes with a variety of labels, allowing customers to choose the design that fits their mood, décor, or gift situation.”
