Designed by: PepsiCo Design & Innovation
Country: United States

Lucky Brand Jeans

Lucky Brand Jeans

Designed by Mark Kaiser & Annie Lenon | Country: United States

“Early proto-types for some packaging I’ve been developing with industrial designer Annie Lennon for our expanding tech accessories line. This was the first pass from the manufacturer, still a work in progress (we were about half-way through our brand identity redesign when we were working on this initial pass, palette and logo treatment wasn’t quite there yet).”

Lucky Brand Jeans

Lucky Brand Jeans

Lucky Brand Jeans

Lucky Brand Jeans

Lucky Brand Jeans

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Lucky Brand Jeans

Lucky Brand Jeans

Designed by Mark Kaiser & Annie Lenon | Country: United States

“Early proto-types for some packaging I’ve been developing with industrial designer Annie Lennon for our expanding tech accessories line. This was the first pass from the manufacturer, still a work in progress (we were about half-way through our brand identity redesign when we were working on this initial pass, palette and logo treatment wasn’t quite there yet).”

Lucky Brand Jeans

Lucky Brand Jeans

Lucky Brand Jeans

Lucky Brand Jeans

Lucky Brand Jeans

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