Designed by: PepsiCo Design & Innovation
Country: United States

Luxurious Packaging Design for Saudi Chocolatier Fahda by TOLD

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The luxurious brand, TOLD, has created a feeling of wealth and opulence through their design for Saudi chocolatier, Fahda. Metallic details are a key feature of this packaging, with elements such as a liquid gold lettermark and a cheetah icon. The interior is a shiny copper, adding to the overall luxurious feel. Each box features an intricately embossed jungle landscape, adding a tactile unboxing experience.
Untitled-2-01.png


Fahda is a premium Saudi chocolate brand that evokes the spirit of an elegant Saudi traveler, represented by the grace of a cheetah. The brand narrates a story of exploration and adventure, offering unique and rare gifts from distant lands. The narrative draws a connection between the cheetah’s journey across diverse landscapes and the brand’s character, and the experience that Fahda offers through its chocolates.

The aim was to encapsulate Fahda’s spirit of luxury and adventure through a reimagined packaging design that creates a visual and tactile experience, mirroring the premium quality of the chocolates and the brand’s story of exploration and discovery.

The design strikes a balance between the lushness of nature and minimal sophistication. The packaging stands out with its simplicity and boldness, using sturdy board lined with vivid Colorplan paper colors for immediate impact.
Untitled-2-02.png


The “Yellow Collection” embodies Fahda’s essence, with mini boxes of chocolates designed to reflect the brand’s exclusivity and the adventurous spirit of its muse. The boxes appear simple yet bold from a distance. Upon closer inspection, the blind-embossed illustrations wrap around the boxes, revealing a story of the cheetah’s journey in the jungle, adding a tactile sensation to the unboxing experience. Copper accents on the logo and tray contrast against the matte surface, referencing the reddish-golden sands of the cheetah’s homeland. The design successfully captures Fahda’s narrative of elegance and exploration, offering a packaging experience that is striking and connected to the brand’s adventurous spirit.
Untitled-2-03.png
Featured image for Luxuriate Like an Ancient Royal with These Gilded Saudi Chocolates
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Designed by: PepsiCo Design & Innovation
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Luxurious Packaging Design for Saudi Chocolatier Fahda by TOLD

8
Luxurious Packaging Design for Saudi Chocolatier Fahda by TOLD
The luxurious brand, TOLD, has created a feeling of wealth and opulence through their design for Saudi chocolatier, Fahda. Metallic details are a key feature of this packaging, with elements such as a liquid gold lettermark and a cheetah icon. The interior is a shiny copper, adding to the overall luxurious feel. Each box features an intricately embossed jungle landscape, adding a tactile unboxing experience.
Untitled-2-01.png


Fahda is a premium Saudi chocolate brand that evokes the spirit of an elegant Saudi traveler, represented by the grace of a cheetah. The brand narrates a story of exploration and adventure, offering unique and rare gifts from distant lands. The narrative draws a connection between the cheetah’s journey across diverse landscapes and the brand’s character, and the experience that Fahda offers through its chocolates.

The aim was to encapsulate Fahda’s spirit of luxury and adventure through a reimagined packaging design that creates a visual and tactile experience, mirroring the premium quality of the chocolates and the brand’s story of exploration and discovery.

The design strikes a balance between the lushness of nature and minimal sophistication. The packaging stands out with its simplicity and boldness, using sturdy board lined with vivid Colorplan paper colors for immediate impact.
Untitled-2-02.png


The “Yellow Collection” embodies Fahda’s essence, with mini boxes of chocolates designed to reflect the brand’s exclusivity and the adventurous spirit of its muse. The boxes appear simple yet bold from a distance. Upon closer inspection, the blind-embossed illustrations wrap around the boxes, revealing a story of the cheetah’s journey in the jungle, adding a tactile sensation to the unboxing experience. Copper accents on the logo and tray contrast against the matte surface, referencing the reddish-golden sands of the cheetah’s homeland. The design successfully captures Fahda’s narrative of elegance and exploration, offering a packaging experience that is striking and connected to the brand’s adventurous spirit.
Untitled-2-03.png
Featured image for Luxuriate Like an Ancient Royal with These Gilded Saudi Chocolates
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