Designed by: PepsiCo Design & Innovation
Country: United States

Mack Isbjørn

Mack Isbjørn

Designed by by north™ | Country: Norway

“In February 2014 Mack Isbjørn is back on the shelves after being away since 2007. This is the first project by north™ has taken on for Macks Ølbryggeri, the worlds northernmost brewery. The goal for Isbjørn is to establish it as a competitor to products like Tuborg pilsener and Ringnes pilsener who today dominate the lower price-bracet in the beer-category in Norway, and to recruit new customers to Mack.

The design lends it’s language from Swiss Modernism and challenges the traditional beer-design seen in the category, which makes it stand out on the shelf with great impact both in graphic language and use of color.”

Mack Isbjørn

Mack Isbjørn

Mack Isbjørn

Mack Isbjørn

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Mack Isbjørn

lovely-package-mack-isbjorn-1

Mack Isbjørn

Designed by by north™ | Country: Norway

“In February 2014 Mack Isbjørn is back on the shelves after being away since 2007. This is the first project by north™ has taken on for Macks Ølbryggeri, the worlds northernmost brewery. The goal for Isbjørn is to establish it as a competitor to products like Tuborg pilsener and Ringnes pilsener who today dominate the lower price-bracet in the beer-category in Norway, and to recruit new customers to Mack.

The design lends it’s language from Swiss Modernism and challenges the traditional beer-design seen in the category, which makes it stand out on the shelf with great impact both in graphic language and use of color.”

Mack Isbjørn

Mack Isbjørn

Mack Isbjørn

Mack Isbjørn

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