Designed by: PepsiCo Design & Innovation
Country: United States

Madrid 2016 Olympic Games Bid Book

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Designed by Tres Tipos Gráficos | Country: Spain | Fonts used: Univers

“This box contents 3 books where the international Olympic Comitee can find all kind of information regarding the city of Madrid as social and political context, economy, legal aspects, sports organisation etc… The box shows a complex pattern full of names from different cultures as the concept of the Madrid 2016 candidature was “The games with the human touch”. The books covers show pictures of anonymous people from Madrid showing their support to the Olympic project.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Madrid 2016 Olympic Games Bid Book

madrid1

madrid1

Designed by Tres Tipos Gráficos | Country: Spain | Fonts used: Univers

“This box contents 3 books where the international Olympic Comitee can find all kind of information regarding the city of Madrid as social and political context, economy, legal aspects, sports organisation etc… The box shows a complex pattern full of names from different cultures as the concept of the Madrid 2016 candidature was “The games with the human touch”. The books covers show pictures of anonymous people from Madrid showing their support to the Olympic project.”

madrid2

madrid3

madrid4

madrid5

madrid6

madrid7

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