Designed by: PepsiCo Design & Innovation
Country: United States
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Rock Stock by Liana Bubnova combines rock music aesthetics with culinary appeal, featuring AI-generated and hand-drawn animals in leather jackets. The grunge-styled packaging for beef, chicken, and rabbit stocks stands out with vivid, taste-specific colors.
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Turner Duckworth has revamped Vocation Brewery’s visual identity and packaging, highlighting the brand’s single-minded focus on crafting exemplary beer. The new design reinstates the brand’s eye mark, symbolizing its attention to detail and passion for brewing.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Discover the Royal Charlotte liqueur, named after an important reef in Brazil. This exotic cocoa honey liqueur is as exquisite and elusive as the Marlin fish that inhabits the reef.
Designed by: PepsiCo Design & Innovation
Country: United States
