Designed by: PepsiCo Design & Innovation
Country: United States

Magpie Estate

1 Minute Read

Designed by Mash | Country: Australia

“Magpie Estate a range boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could recognise each individual wine as ‘Magpie Estate’. Magpie characters were developed to add a unique personality to each wine; as the wines themselves have there own unique personality. The front labels also include text handwritten by Mash to add a hands-on feel to a hands-on small production wine.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Magpie Estate

1 Minute Read

Designed by Mash | Country: Australia

“Magpie Estate a range boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could recognise each individual wine as ‘Magpie Estate’. Magpie characters were developed to add a unique personality to each wine; as the wines themselves have there own unique personality. The front labels also include text handwritten by Mash to add a hands-on feel to a hands-on small production wine.”

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