Designed by: PepsiCo Design & Innovation
Country: United States

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging

3
Diving into the world of experimental projects, Maison de la Muse stands out as a unique venture, revolving around an organic Chardonnay from Mendocino County. This endeavor captivates with its raw, unfiltered creativity, reminiscent of naif art, which is known for its simplicity, directness, and vibrant colors. The project’s core tools are AI-based, particularly Midjourney, which is used for image generation to create both the context render and the art.

“Maison de la Muse” directly translates to “House of the Muse,” suggestive of an inspirational space where creativity and quality merge. This concept is mirrored in the abstract, vibrant, and naif art style chosen for the label, reflecting the pure, organic essence of the Chardonnay it represents.

The execution of this project involved a two-pronged approach. Firstly, Midjourney as an AI tool was utilized to generate imagery. This resulted in a rendering of an atelier, capturing the essence of artistic inspiration and craftsmanship. Secondly, the label art, despite being generated through Midjourney, was crafted conventionally, with the design, layout, and typography created using traditional tools like Photoshop and Illustrator for final touch-ups and layouts.

This project is a part of a broader series that delves into creative and executive experimentation using AI assistants in the realm of packaging design. The series’ objective is to explore how AI can augment the design process and facilitate the creation of unique, high-quality products.

In conclusion, Maison de la Muse is an embodiment of the fusion of traditional winemaking and modern AI-driven design. The product is visually striking and remains true to its organic roots, setting a new standard for packaging design.

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging
3

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Designed by: PepsiCo Design & Innovation
Country: United States

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging

3
Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design
Diving into the world of experimental projects, Maison de la Muse stands out as a unique venture, revolving around an organic Chardonnay from Mendocino County. This endeavor captivates with its raw, unfiltered creativity, reminiscent of naif art, which is known for its simplicity, directness, and vibrant colors. The project’s core tools are AI-based, particularly Midjourney, which is used for image generation to create both the context render and the art.

“Maison de la Muse” directly translates to “House of the Muse,” suggestive of an inspirational space where creativity and quality merge. This concept is mirrored in the abstract, vibrant, and naif art style chosen for the label, reflecting the pure, organic essence of the Chardonnay it represents.

The execution of this project involved a two-pronged approach. Firstly, Midjourney as an AI tool was utilized to generate imagery. This resulted in a rendering of an atelier, capturing the essence of artistic inspiration and craftsmanship. Secondly, the label art, despite being generated through Midjourney, was crafted conventionally, with the design, layout, and typography created using traditional tools like Photoshop and Illustrator for final touch-ups and layouts.

This project is a part of a broader series that delves into creative and executive experimentation using AI assistants in the realm of packaging design. The series’ objective is to explore how AI can augment the design process and facilitate the creation of unique, high-quality products.

In conclusion, Maison de la Muse is an embodiment of the fusion of traditional winemaking and modern AI-driven design. The product is visually striking and remains true to its organic roots, setting a new standard for packaging design.

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging

Maison de la Muse: Fusing Traditional Winemaking and AI-Driven Design in Packaging
3
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