Designed by: PepsiCo Design & Innovation
Country: United States

Masterson’s Rye Whiskey

Updated on February 14th, 2012  |  
1 Minute Read

Masterson's Rye Whiskey

Designed by Studio 32 North | Country: United States

“Drawing inspiration from its namesake, the packaging is imbued with Bat Masterson’s life and lore. The bottle has a strikingly graceful shoulder that’s reminiscent of 19th century whiskey flasks, while the small front label lets the whiskey’s glorious amber hue do most of the talking. Serving as a tribute to Masterson’s days as a renowned journalist, the die-cut label resembles a clipped-out newspaper column, complete with torn edges like a real newspaper. The exterior box features a die-cut window, allowing the label to stand out-yet fit in seamlessly with newspaper articles printed over the surface of the box. The articles delve deeper into Masterson’s life and were custom written in the distinctively verbose and dramatic turn-of-the-century tone.”

Masterson's Rye Whiskey

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Designed by: PepsiCo Design & Innovation
Country: United States

Masterson’s Rye Whiskey

1 Minute Read
lovely-package-mastersons1

Masterson's Rye Whiskey

Designed by Studio 32 North | Country: United States

“Drawing inspiration from its namesake, the packaging is imbued with Bat Masterson’s life and lore. The bottle has a strikingly graceful shoulder that’s reminiscent of 19th century whiskey flasks, while the small front label lets the whiskey’s glorious amber hue do most of the talking. Serving as a tribute to Masterson’s days as a renowned journalist, the die-cut label resembles a clipped-out newspaper column, complete with torn edges like a real newspaper. The exterior box features a die-cut window, allowing the label to stand out-yet fit in seamlessly with newspaper articles printed over the surface of the box. The articles delve deeper into Masterson’s life and were custom written in the distinctively verbose and dramatic turn-of-the-century tone.”

Masterson's Rye Whiskey

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