Designed by: PepsiCo Design & Innovation
Country: United States

Melbourne Moonshine

lovely-package-melbourne-moonshine-1

Designed by Sense | Country: Australia

“Melbourne Moonshine is a brand new alcohol firm based out of South Melbourne. For its branding, packaging and website, we drew influences from the bootleg history of moonshine itself, as well as the shape of the celestial moon and the copper of the alembic stills used to create this unique liquor.

Melbourne Moonshine was also the opportunity for Sense to design our first spirit bottle, which made us proud as punch (Moonshine punch, of course).

The pillars of this fine drop’s brand identity include photography referencing film noir aesthetics and a tone of voice full of Appalachian jargon and down-home attitude and we can tell you, we had as much fun as a moonshiner sampling from the still working on this job.”

lovely-package-melbourne-moonshine-6 lovely-package-melbourne-moonshine-3 lovely-package-melbourne-moonshine-5 lovely-package-melbourne-moonshine-2 lovely-package-melbourne-moonshine-4 lovely-package-melbourne-moonshine-8

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Designed by: PepsiCo Design & Innovation
Country: United States

Melbourne Moonshine

lovely-package-melbourne-moonshine-1

lovely-package-melbourne-moonshine-1

Designed by Sense | Country: Australia

“Melbourne Moonshine is a brand new alcohol firm based out of South Melbourne. For its branding, packaging and website, we drew influences from the bootleg history of moonshine itself, as well as the shape of the celestial moon and the copper of the alembic stills used to create this unique liquor.

Melbourne Moonshine was also the opportunity for Sense to design our first spirit bottle, which made us proud as punch (Moonshine punch, of course).

The pillars of this fine drop’s brand identity include photography referencing film noir aesthetics and a tone of voice full of Appalachian jargon and down-home attitude and we can tell you, we had as much fun as a moonshiner sampling from the still working on this job.”

lovely-package-melbourne-moonshine-6 lovely-package-melbourne-moonshine-3 lovely-package-melbourne-moonshine-5 lovely-package-melbourne-moonshine-2 lovely-package-melbourne-moonshine-4 lovely-package-melbourne-moonshine-8

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