Designed by: PepsiCo Design & Innovation
Country: United States

Michael Austin Winery

1 Minute Read

Designed by Hatch | Country: United States

“The Michael Austin Winery was started by two long-time friends, whose names are ‘Michael’ and ‘Austin.’ Rather than pretend that Michael Austin actually exists, we invented stories about a character (loosely inspired by the founders’ lives) for each label. ‘Bad Habit’ refers to how the two met in a catholic high school, ‘High Flyer’ because one of them flies small airplanes, etc.”

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Designed by: PepsiCo Design & Innovation
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Michael Austin Winery

1 Minute Read
michael_austin1

Designed by Hatch | Country: United States

“The Michael Austin Winery was started by two long-time friends, whose names are ‘Michael’ and ‘Austin.’ Rather than pretend that Michael Austin actually exists, we invented stories about a character (loosely inspired by the founders’ lives) for each label. ‘Bad Habit’ refers to how the two met in a catholic high school, ‘High Flyer’ because one of them flies small airplanes, etc.”

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