Republic Restoratives Distillery is making waves as the largest crowd-funded, women-owned distillery in the US. Founded by Pia and Rachel, this company is more than just a purveyor of spirits. It is a vibrant, diverse community driven by a shared goal to redefine the American identity. As a women-led, LGBTQ-centric brand in the traditionally male-dominated spirits sector, they strive daily to disrupt the norm, buoyed by a supportive community thirsting for change.
“We are a diverse, vibrant community united by our values and what it means to be truly American. We revel in a disruptive and outspoken attitude towards producing quality American spirits. We are reshaping the future of tradition. Everyone is invited,” says Pia Carusone, one of the founders.
Based in Washington DC, Republic Restoratives transformed a derelict inner-city factory into a state-of-the-art facility to age their signature Bourbon. An iconic painted orange line that existed in the original site was preserved during the renovation, a subtle tribute to the past. This relentless line now symbolizes the brand’s core ethos – disruption.
Midday Studio was entrusted with the responsibility of redefining the brand’s identity and crafting the packaging for Republic Restoratives Distillery. This comprehensive project encompassed the development of Brand Strategy, Brand Identity, Brand World, and Packaging Design. The resulting bold design amplifies their voice as they transition from their DC roots to a broader audience – unapologetically, disruptively American.
