Designed by: PepsiCo Design & Innovation
Country: United States

MidNight

Updated on August 5th, 2013  |  
1 Minute Read

MidNight

Designed by Mucho | Country: United States

“MidNight drinks is proposing a unique idea for cocktail consumption. Using a simple system involving a backing box with cocktail mixes and a box shaker, their intention is to revolutionize the way people create cocktails both in bars and at home. The cocktail mixes maintain the essence of classic cocktails but this new method results in surprisingly excellent quality cocktails.

We were invited to generate a new brand identity that could retain the tradition and elegance of cocktail making, whilst reflecting this revolutionary new method. Based on the geometric reinterpretation of the ‘M’ and the ‘N’ in Mid Night we created a system of triangles that when mixed with classic engravings of fruits generate a kaleidoscopic visual language. It really captures this new and fun way of creating cocktails.”

MidNight

MidNight

Popular designs

YNL Design Creates TEAZEN

The South Korean agency is looking to capture the “Kombucha culture” for it’s market-leading client.
Through this, they aim to show more than just drinking Kombucha, but also showcasing one’s personality and proposing an Instagrammable and attractive drink culture.

Designed by: PepsiCo Design & Innovation
Country: United States

MidNight

1 Minute Read
lovely-package-midnight-1

MidNight

Designed by Mucho | Country: United States

“MidNight drinks is proposing a unique idea for cocktail consumption. Using a simple system involving a backing box with cocktail mixes and a box shaker, their intention is to revolutionize the way people create cocktails both in bars and at home. The cocktail mixes maintain the essence of classic cocktails but this new method results in surprisingly excellent quality cocktails.

We were invited to generate a new brand identity that could retain the tradition and elegance of cocktail making, whilst reflecting this revolutionary new method. Based on the geometric reinterpretation of the ‘M’ and the ‘N’ in Mid Night we created a system of triangles that when mixed with classic engravings of fruits generate a kaleidoscopic visual language. It really captures this new and fun way of creating cocktails.”

MidNight

MidNight

Previous slide
Next slide