Designed by: PepsiCo Design & Innovation
Country: United States

Miller High Life – Red White & Blue

Miller High Life - Red White & Blue

Designed by Landor San Francisco | Country: United States

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Miller High Life – Red White & Blue

lovely-package-miller-red-white-blue1

Miller High Life - Red White & Blue

Designed by Landor San Francisco | Country: United States

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

Miller High Life - Red White & Blue

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