Designed by: PepsiCo Design & Innovation
Country: United States

Mini Giants

Updated on January 6th, 2010  |  
1 Minute Read

minigiants1

Designed by Camilla Lilliesköld Design & Art Direction | Country: United Kingdom

“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”

minigiants2

Popular designs

Tesco Cream

Designed by R Design | Country: United Kingdom “The brief was to redesign Tesco’s range of fresh cream that covered over 30

My Olive Tree

Designed by mousegraphics | Country: Greece “The brief: “we have been producing olive oil for many years, growing trees in our family’s homeland in

Designed by: PepsiCo Design & Innovation
Country: United States

Mini Giants

1 Minute Read
minigiants1

minigiants1

Designed by Camilla Lilliesköld Design & Art Direction | Country: United Kingdom

“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”

minigiants2

Previous
Next