December 31, 2008 | 2 Comments
“One part in a rebranding campaign for Miss Jessie’s, a high end hair product company devoted to African-American women.
I worked directly with the owner to develop a new brand experience through an old product. With a foundation of bold typography, this line is rooted in an older world while reinvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.”
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