Designed by: PepsiCo Design & Innovation
Country: United States

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

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Distinguished by its refined craftsmanship, Moatwood represents a harmonious blend of invigorating vitality and elemental smoothness. The gin is meticulously curated by experienced distillers who employ an eco-conscious single-shot distillation technique, a method praised for its sustainable practices. This technique not only preserves the essence of each botanical but also achieves an unparalleled balance between the spirit and its botanical counterparts.

While its roots lie in the verdant landscapes of England, Moatwood finds its spiritual home on the sun-kissed shores of Bermuda. The brand stands as a testament to the symbiosis of diverse cultures and environments, with balance being a core ethos of its creation. This ethos manifests in the serene juxtaposition of stillness against the relentless surge of the surf and the harmonious blend of traditional craftsmanship with avant-garde innovation.

Moatwood transcends the realm of mere libations. It embodies an ethos of disruption, daring to challenge conventions and redefine the gin experience. The iconic design, an ode to sophistication and elegance, beckons with magnetic allure, inviting enthusiasts to embark on a sensory journey of discovery and delight. Amidst a world saturated with options, Moatwood stands as a beacon of distinction, offering a refreshing departure from the mundane and an invitation to savor the extraordinary.

Drinking Moatwood transports one to a realm where tradition dances with modernity, where each botanical imparts its unique essence, harmonizing seamlessly with the spirit. It’s not merely a gin; it’s an experience—an embodiment of the artistry and passion of its creators, a testament to the enduring allure of craftsmanship, and a celebration of the beauty of balance in all its forms.

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design


The brand and packaging design for Moatwood Gin was crafted by The Cabinet, a creative agency based in London, United Kingdom. The project, which is now published, involved brand creation, brand strategy, and packaging design for the luxury gin market in North America. The team behind this brilliant work includes Lead Designer Alex Deamon, Creative Director James Taylor, and Strategy Director Elliot Wilson.

Relevance, implementation, and presentation are all critical factors in the appraisal of a design solution. In terms of relevance, the solution and idea in relation to the brand, product, or service, the feedback has been overwhelmingly positive, with the majority voting it as ‘Excellent’. Similarly, the attention to detail and finishing of the final solution, as well as the text, visualisation, and quality of the presentation, have all received a significant number of ‘Excellent’ votes, underscoring the quality and appeal of The Cabinet’s work on Moatwood Gin.
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Designed by: PepsiCo Design & Innovation
Country: United States

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

4
Moatwood Gin: A Fusion of Tradition and Innovation in Brand
Distinguished by its refined craftsmanship, Moatwood represents a harmonious blend of invigorating vitality and elemental smoothness. The gin is meticulously curated by experienced distillers who employ an eco-conscious single-shot distillation technique, a method praised for its sustainable practices. This technique not only preserves the essence of each botanical but also achieves an unparalleled balance between the spirit and its botanical counterparts.

While its roots lie in the verdant landscapes of England, Moatwood finds its spiritual home on the sun-kissed shores of Bermuda. The brand stands as a testament to the symbiosis of diverse cultures and environments, with balance being a core ethos of its creation. This ethos manifests in the serene juxtaposition of stillness against the relentless surge of the surf and the harmonious blend of traditional craftsmanship with avant-garde innovation.

Moatwood transcends the realm of mere libations. It embodies an ethos of disruption, daring to challenge conventions and redefine the gin experience. The iconic design, an ode to sophistication and elegance, beckons with magnetic allure, inviting enthusiasts to embark on a sensory journey of discovery and delight. Amidst a world saturated with options, Moatwood stands as a beacon of distinction, offering a refreshing departure from the mundane and an invitation to savor the extraordinary.

Drinking Moatwood transports one to a realm where tradition dances with modernity, where each botanical imparts its unique essence, harmonizing seamlessly with the spirit. It’s not merely a gin; it’s an experience—an embodiment of the artistry and passion of its creators, a testament to the enduring allure of craftsmanship, and a celebration of the beauty of balance in all its forms.

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design

Moatwood Gin: A Fusion of Tradition and Innovation in Brand and Packaging Design


The brand and packaging design for Moatwood Gin was crafted by The Cabinet, a creative agency based in London, United Kingdom. The project, which is now published, involved brand creation, brand strategy, and packaging design for the luxury gin market in North America. The team behind this brilliant work includes Lead Designer Alex Deamon, Creative Director James Taylor, and Strategy Director Elliot Wilson.

Relevance, implementation, and presentation are all critical factors in the appraisal of a design solution. In terms of relevance, the solution and idea in relation to the brand, product, or service, the feedback has been overwhelmingly positive, with the majority voting it as ‘Excellent’. Similarly, the attention to detail and finishing of the final solution, as well as the text, visualisation, and quality of the presentation, have all received a significant number of ‘Excellent’ votes, underscoring the quality and appeal of The Cabinet’s work on Moatwood Gin.
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