Designed by: PepsiCo Design & Innovation
Country: United States

Modern Hen

1 Minute Read

Designed by Force & Form | Country: United States

“Millennials have been hit hard by current unemployment levels, so they are drinking smarter. They spend wisely and express their individuality by breaking away from larger, conventional brands. We developed the name and brand “Modern Hen” to go along with their busy, casual lives—filled with work, friends and entertaining. It’s a brand that’s meant to introduce today’s young nesters to Bordeaux-styled wine—and to help them feel like smart shoppers who are saving money. Like its namesake mascot, today’s modern hen works smartly and enjoys a smile at the end of her day.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Modern Hen

1 Minute Read
lovely-package-modern-hen1

Designed by Force & Form | Country: United States

“Millennials have been hit hard by current unemployment levels, so they are drinking smarter. They spend wisely and express their individuality by breaking away from larger, conventional brands. We developed the name and brand “Modern Hen” to go along with their busy, casual lives—filled with work, friends and entertaining. It’s a brand that’s meant to introduce today’s young nesters to Bordeaux-styled wine—and to help them feel like smart shoppers who are saving money. Like its namesake mascot, today’s modern hen works smartly and enjoys a smile at the end of her day.”

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