Molécule-R

by Chris Zawada
November 25, 2010
17583

“Valois Branding & Design Agency from Montreal has just produced the new brand identity for the Gourmet company Molécule-R Flavors. The studio created two rechargeable kits; “Kitchen R-evolution” and “Cocktail R-evolution” each including food additives, kitchen utensils and a DVD of recipes, permitting to realize various molecular dishes and cocktails. With its didactic approach, Molécule-R Flavors, demystifies the molecular cuisine and makes it accessible to a wider public.

Valois created the visual identity, structural and visual design of the packagings, the interface of the DVD, participated in the creation of the recipes and did the food styling and photoshoot. The photographs of the packs just received two Canadian Lux Photo awards.”

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