Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Mash | Country: Australia
“To keep consistency with previous packaging we used a lot of handwritten/drawn elements to keep continuity to their signature style! Mash illustrated a velvet glove in a very refined elegant style used in the 1920’s. The name lent itself beautifully to a velvet label which screams luxury to the touch and then applied to a new amazing shaped bottle finished off with a wax dipped cork. Drinks well with anything.”
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Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Thirst and Bruichladdich redefine luxury with fully recyclable, plastic-free packaging for the Luxury Redefined range. The minimalist design aligns with Bruichladdich’s commitment to sustainability without compromising on aesthetics or premium feel.
Discover ‘Good Start’, a new sock brand designed to motivate. Each pack contains seven pairs of socks, each adorned with motivational quotes from famous personalities, intended to inspire a positive start to the day.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Mash | Country: Australia
“To keep consistency with previous packaging we used a lot of handwritten/drawn elements to keep continuity to their signature style! Mash illustrated a velvet glove in a very refined elegant style used in the 1920’s. The name lent itself beautifully to a velvet label which screams luxury to the touch and then applied to a new amazing shaped bottle finished off with a wax dipped cork. Drinks well with anything.”
