Designed by: PepsiCo Design & Innovation
Country: United States

Monteith’s Single Source

2 Minutes Read

Designed by Designworks | Country: New Zealand

“The new Single Source lager is a single minded brand that heralds its own craft process.  A uniquely New Zealand batch-brewed beer, it is unswervingly true to the land and the people from which it originates. Like the resulting flavour, the design needed to embody its real character, integrity and undeniable class.

The design approach was to place the product at the fore – the idea of ‘The journey of creation’ is the story of creating a beer that fits the brewer’s exacting ideals. The name Single Source is the process – hand picking, the beer’s traceable origin and craftspeople, the bottle as a protector, the signature line as the human imprint on the beer’s creation.

We honoured this rich brand story through every facet of the packaging. The black bottle adds to our objective of preserving freshness but it also allowed Single Source to look different within the beer category, gave shelf appeal and provides a striking counterpoint to its label. The signature Monteith’s silhouette was retained to ensure Single Source sits within the Monteith’s family of beers, but by using a black glass bottle we are protecting the contents from light and heat (black bottles are ten times better at protecting the beer than green bottles) to retain the beer’s unique characteristics.”

Popular designs

TOT-a-LOT

Designed by WESEMUA | Country: Spain “TOT-a-LOT is a brand dedicated to design clothes for twins. After designing the brand, we devised a

Eggshell Puddings

Manufactured by Cocoro No Akari Check out this interesting packaging solution for egg pudding housed in eggshells! Since our Japanese is a

Copas

Designed by Holmes & Marchant | Country: United Kingdom “But it’s the Copas turkey that is the real hero. A fine product

Food that's every bit as simple as a hunter on
Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Monteith’s Single Source

2 Minutes Read

Designed by Designworks | Country: New Zealand

“The new Single Source lager is a single minded brand that heralds its own craft process.  A uniquely New Zealand batch-brewed beer, it is unswervingly true to the land and the people from which it originates. Like the resulting flavour, the design needed to embody its real character, integrity and undeniable class.

The design approach was to place the product at the fore – the idea of ‘The journey of creation’ is the story of creating a beer that fits the brewer’s exacting ideals. The name Single Source is the process – hand picking, the beer’s traceable origin and craftspeople, the bottle as a protector, the signature line as the human imprint on the beer’s creation.

We honoured this rich brand story through every facet of the packaging. The black bottle adds to our objective of preserving freshness but it also allowed Single Source to look different within the beer category, gave shelf appeal and provides a striking counterpoint to its label. The signature Monteith’s silhouette was retained to ensure Single Source sits within the Monteith’s family of beers, but by using a black glass bottle we are protecting the contents from light and heat (black bottles are ten times better at protecting the beer than green bottles) to retain the beer’s unique characteristics.”

Previous
Next