Designed by: Byerlee Design | Country: Australia
Monterra is known for making high-end wines from select grapes procured from the best vineyards located in South Australia. Monterra’s latest offerings include products that are sustainable and vegan at the same time.
“For the last decade, Monterra has created high-end wines born from idyllic vineyards in South Australia. In recent times, the brand has expanded their product offering and steered towards a more sustainable and vegan focus. A review of the core range was required to celebrate these values visually and to create an appropriate differentiation against the premium ranges that sit above.”
The packaging
Monterra teamed up with Byerlee Design, an Adelaide-based branding agency, to create packaging illustrations highlighting the company’s sustainability efforts. The branding agency created packaging designs that celebrate the flavor profiles of each wine through “organically-inspired artwork.”
“The result is a distinctive and alluring new range of wines that stand proudly in their category, whilst introducing a complementary progression into Monterra’s premium ranges. The new packaging is unapologetically distinctive and alluring, individually and collectively as a family. This reposition for Monterra has has already proved to be well-received, with an array of positive feedback and new retailers taking the products onboard.”
