Designed by: PepsiCo Design & Innovation
Country: United States

Move Foods Smoothie Blends Packaging Design

Designed by: Ann Davenport Design | Country: New Zealand

Move Foods Smoothie Blends, a New Zealand-based brand, focuses on creating healthy meals using high-quality food ingredients. The blends are made from freshly procured fruits, nuts, and superfood ingredients.

The idea behind the packaging was to highlight the primary ingredients used to create these blends, along with focusing on the health benefits.

It was important to create a brand and packaging design which represented the core ingredients, made health benefits clear, and would capture the attention of Millennial and Generation Z consumers. The design would also need to depict the brands fresh, clean, vibrant, playful and energetic personality in a fun and modern way, and be linked in some way to movement and exercise, which is core to the Move Foods brand philosophy – ten percent of their profits goes back to educating, inspiring and supporting communities to live healthier, more active lives, from the inside out.

Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design

The packaging

Ann Davenport, an Auckland-based creative designer with over two decades of experience, designed the packaging for the smoothie makers. In addition to developing a modern logo, Ann created energetic and fun packaging designed to attract Millennials and Gen Z.

With this in mind a bold, dynamic and contemporary logotype was developed and paired with colorful abstract fruit illustrations, alongside graphic blobs of smoothie goodness. These combine to create a super fun and energetic brand language for Move Foods that exudes energy and movement in a fresh and modern way, and stands out from the crowd in the breakfast aisle. Brand assets also work powerfully in other brand communications including in-store point of sale, website and online advertising.

Get the latest packaging design inspiration in your inbox:

Popular designs

The Port Vodka Lemon Water

Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

Designed by: PepsiCo Design & Innovation
Country: United States

Move Foods Smoothie Blends Packaging Design

Move Foods 1

Designed by: Ann Davenport Design | Country: New Zealand

Move Foods Smoothie Blends, a New Zealand-based brand, focuses on creating healthy meals using high-quality food ingredients. The blends are made from freshly procured fruits, nuts, and superfood ingredients.

The idea behind the packaging was to highlight the primary ingredients used to create these blends, along with focusing on the health benefits.

It was important to create a brand and packaging design which represented the core ingredients, made health benefits clear, and would capture the attention of Millennial and Generation Z consumers. The design would also need to depict the brands fresh, clean, vibrant, playful and energetic personality in a fun and modern way, and be linked in some way to movement and exercise, which is core to the Move Foods brand philosophy – ten percent of their profits goes back to educating, inspiring and supporting communities to live healthier, more active lives, from the inside out.

Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design
Move Foods Smoothie Blends Packaging Design

The packaging

Ann Davenport, an Auckland-based creative designer with over two decades of experience, designed the packaging for the smoothie makers. In addition to developing a modern logo, Ann created energetic and fun packaging designed to attract Millennials and Gen Z.

With this in mind a bold, dynamic and contemporary logotype was developed and paired with colorful abstract fruit illustrations, alongside graphic blobs of smoothie goodness. These combine to create a super fun and energetic brand language for Move Foods that exudes energy and movement in a fresh and modern way, and stands out from the crowd in the breakfast aisle. Brand assets also work powerfully in other brand communications including in-store point of sale, website and online advertising.

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: