Designed by: PepsiCo Design & Innovation
Country: United States

MR BLACK

1 Minute Read

Designed by MR BLACK | Country: Australia

“We know MR BLACK isn’t for everyone, it’s not some cloying sickly sweet kiddie drink. It’s a rich, cold drip coffee liqueur for those who appreciate good coffee so our packing needed to speak to that. At MR BLACK we’re lovers of creative culture, so we knew we had to get a local artist in to help complete the product. At the same time, we didn’t want it to be an overpowering element of the design or to draw attention from the liquid inside.

Sydney artist Dale Bigeni created an original artwork for the bottle that is screen printed on the back face, revealing only as the liquid is drunk. This allows us to have quite a bold and minimal design on shelf, but has some interest and playfulness once taken home. At the end of the day, we just wanted MR BLACK to look as good as it tastes.”

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MR BLACK

1 Minute Read
lovely-package-mr-black-coffee

Designed by MR BLACK | Country: Australia

“We know MR BLACK isn’t for everyone, it’s not some cloying sickly sweet kiddie drink. It’s a rich, cold drip coffee liqueur for those who appreciate good coffee so our packing needed to speak to that. At MR BLACK we’re lovers of creative culture, so we knew we had to get a local artist in to help complete the product. At the same time, we didn’t want it to be an overpowering element of the design or to draw attention from the liquid inside.

Sydney artist Dale Bigeni created an original artwork for the bottle that is screen printed on the back face, revealing only as the liquid is drunk. This allows us to have quite a bold and minimal design on shelf, but has some interest and playfulness once taken home. At the end of the day, we just wanted MR BLACK to look as good as it tastes.”

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