Designed by: PepsiCo Design & Innovation
Country: United States

Native Land Food Packaging Design

Designed by: Kseniia Ovchinnikova | Country: Russia

Ask any pet owner, and they will tell you how difficult it is to find a store that provides balanced food items for their rodents. Guinea Pig owners end up buying several 400g food packs that turn out to be an expensive affair.

Native Land’s balanced proportioned food for Guinea Pigs is a pet owner’s delight because it has everything that vets recommend.

The food is based on 9 main components of the diet. This is reflected in the composite packaging landscape. Each sachet inside the pack has its own unique design and illustrates which food ingredients are in a particular sachet.”

Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design

The packaging

Natural color tones have been used for the packaging to highlight the organic aspect of the product. The typography appears to be in harmony with the color palette, increasing the shelf value of the product.

 Graphic artist Kseniia Ovchinnikova mentions:

 “The habitat of a rodent was chosen as a visual metaphor for the main packaging. This graphic style of packaging directly refers to the natural habitat of the rodent and emphasizes the naturalness of the ingredients.”



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Designed by: PepsiCo Design & Innovation
Country: United States

Native Land Food Packaging Design

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Designed by: Kseniia Ovchinnikova | Country: Russia

Ask any pet owner, and they will tell you how difficult it is to find a store that provides balanced food items for their rodents. Guinea Pig owners end up buying several 400g food packs that turn out to be an expensive affair.

Native Land’s balanced proportioned food for Guinea Pigs is a pet owner’s delight because it has everything that vets recommend.

The food is based on 9 main components of the diet. This is reflected in the composite packaging landscape. Each sachet inside the pack has its own unique design and illustrates which food ingredients are in a particular sachet.”

Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design
Native Land Food Packaging Design

The packaging

Natural color tones have been used for the packaging to highlight the organic aspect of the product. The typography appears to be in harmony with the color palette, increasing the shelf value of the product.

 Graphic artist Kseniia Ovchinnikova mentions:

 “The habitat of a rodent was chosen as a visual metaphor for the main packaging. This graphic style of packaging directly refers to the natural habitat of the rodent and emphasizes the naturalness of the ingredients.”

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