Lovely Package

Curating the very best packaging design


May 4, 2015 | 3 Comments


Designed by Anagrama | Country: Mexico

“Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.

Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.”

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“A vast majority of sports nutrition products require extensive directions and specifications on their packaging. We accomplished at turning this visual weakness into the prefect balance between the packaging and its labels, as well as by adding a numerical system that simplifies the steps and instructions for the use of the products. This system designed for Nativetech serves as an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence. Nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options.”

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3 Responses to “Nativetech”

  1. John Woodman
    May 17th, 2015 @ 2:02 pm

    I like this packaging. Bold and striking. They are working within a super competitive industry where hundreds of brands are all fighting for air play and peoples attention. The only way to stand out and grab that attention is by designing product packaging that catches the eye. I think this packaging looks modern, contemporary and cool and it demands a second viewing…

  2. Shayne Tupper
    May 20th, 2015 @ 9:50 am

    This is very nice work, but I can’t help but notice that once again, one of Anagrama’s impressive work can’t be found anywhere other than on their own site or packaging sites. In other words, great self promotion and an amazing packaging, but is it real client work?

  3. Eddie
    May 21st, 2015 @ 5:22 am

    I love the packaging, very professional and sleek. The packaging company behind the design done a great job, particularly with the typography and the colours.

    I also agree with John, the only way an over saturated industry will ever stand out is by creating an eye grabbing product packaging that will create an unforgettable first impression.

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Lovely Package

Curating the very best packaging design