Designed by Oxigen_ | Country: Spain
“The packaging must transmit the elegance and values of the Club. Its shape makes the costumer experience the box from the first sight. We wanted people to fell in love with the pack, which contains emotions and the sensation of upcoming victories.
The main point was to experience the pre-match sensation, while opening the box and unleash the power of such a good product. This pack is part of the jersey, and it has been crafted to win.”
Paris-based agency Better Stronger designs the immersive Escal Candles
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Oxigen_ | Country: Spain
“The packaging must transmit the elegance and values of the Club. Its shape makes the costumer experience the box from the first sight. We wanted people to fell in love with the pack, which contains emotions and the sensation of upcoming victories.
The main point was to experience the pre-match sensation, while opening the box and unleash the power of such a good product. This pack is part of the jersey, and it has been crafted to win.”
