Designed by: PepsiCo Design & Innovation
Country: United States
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Absolut introduces its new honey-flavoured vodka, Absolut Hunni. The striking bottle design, created by JDO, features a bee-inspired black and yellow motif, distinguishing it in a market saturated with fruit-flavoured options.
Discover how Double-Barrelled Brewery underwent a brand refresh to compete at supermarket level, featuring punched-up packaging with a bolder logo, vibrant colours and a streamlined naming system for standout shelf presence.
Heineken’s special edition for France celebrates internationalisation with “more than 190 countries, one shared star.” The vibrant design, featuring diverse patterns and colours, highlights Heineken’s global reach and multicultural presence.
“Ésophy Chocolates launches a new line of Cacao Nibbles, featuring a unique packaging design by George Probonas. The design seamlessly blends traditional Mediterranean flavours with a modern-pop aesthetic.”
“Skittles® has partnered with us to refresh their global brand, amplifying its storytelling and product innovation. The vibrant new ‘Nonsensical’ design aesthetic creates an experience-driven brand with playful, dynamic packaging designs.”
Designed by: PepsiCo Design & Innovation
Country: United States
