Supplements come packed with numerous advantages: from the body absorbing enough nutrients to managing weight to improving cognitive abilities, the benefits of supplements are manifold. Nutrio, a health supplement start-up, is looking to leverage the power of vitamins and supplements by targeting students, office workers, and sportsmen in Europe and North America.
In addition to creating the packaging designs, MarkaWorks worked on the branding of the supplement start-up.
“The Solutions: To build a strong association with vitamins and supplements, we created a logo emblem in the shape of a pill. The typography for the logo was made with capital letters of a classy font type to create an affirmative feel.
The colors we selected are vibrant pastel shades that represent different meanings and have various associations. It was done purposely for the differentiation of product groups by colors.”
MarkaWorks, the Antalya-based creative studio, created the attractive-looking packaging designs for Nutrio. In addition to using a two-color palette for each product, the design studio used typography in sync with the branding.
“For the packaging design, we came up with a two-color palette. The packaging details and product information were also highlighted in the same color we picked for the specific product to create a positive and dynamic look.”