Raisins are among the most popular dried fruit items in India and the Middle East. One of the reasons for their immense demand lies in the fact that raisins can be used in many different ways. From main course meals to desserts and savory, raisins have found their way into every Indian household.
The design studio was inspired by ants carrying various food items to create illustrations for the packaging.
“To emphasize the delicious goodness of the Raisins, our team took inspiration from ants carrying sugar cubes and other sweets. Here, the ants carefully hand-pick the sweetest raisins and bundle them for you.”
Nutroma approached De Icebreaker Creative Studio, an Indian branding agency, to create packaging designs that would highlight the sweetness of the products. In addition to pastel colors, the creative studio used black and green as the primary shades for the packaging designs.
“The two variants of raisins Black and green have an undertone as a primary color for the packaging: pastel shades of green and wine. The typefaces were chosen, praised, and alluded to the act of ants transporting sweets (raisins) along with the quality badge of the product characteristics. Nutroma Raisins have been recently launched and enthusiastically liked.”