Designed by: PepsiCo Design & Innovation
Country: United States

Off The Leaf

1 Minute Read

Designed by A|D Creative Group | Country: United States

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

Popular designs

Urussai

Designed by André Giacomucci | Country: Brazil “This is a package for exclusive t-shirts. It has two parts that fit together and

Cutty Sark

Designed by Pearlfisher | Country: United Kingdom “Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all aspects of

Farmetone

Designed by Flavia Oliveira Designs | Country: Brazil “Farm is a clothing brand with more than 20 stores in Brazil. Every year

Designed by: PepsiCo Design & Innovation
Country: United States

Off The Leaf

1 Minute Read
leaf1

Designed by A|D Creative Group | Country: United States

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

Previous
Next