Designed by: PepsiCo Design & Innovation
Country: United States

Omission

2 Minutes Read

Designed by Hornall Anderson | Country: United States

“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”

“Already, feedback has been phenomenal. Consumers consider the new Omission Lager and Pale Ale part of a premium product line that not only meets their dietary restrictions, but also provides a quality craft beer taste. As a result, distribution has already extended from its West Coast roots to a nationwide market.”

Popular designs

Siete Pecados

Designed by Sidecar | Country: Spain “A Series of wines inspired by the Seven Deadly Sins. The design of the bottles reflect each

Crafty Beggars

Designed by Curious Design | Country: New Zealand “When a rogue crew of 9 brewers came together and created the finest beers known to

Designed by: PepsiCo Design & Innovation
Country: United States

Omission

2 Minutes Read
lovely-package-omission-beer-1

Designed by Hornall Anderson | Country: United States

“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”

“Already, feedback has been phenomenal. Consumers consider the new Omission Lager and Pale Ale part of a premium product line that not only meets their dietary restrictions, but also provides a quality craft beer taste. As a result, distribution has already extended from its West Coast roots to a nationwide market.”

Previous
Next